The Split Leaf Plant Shop
The Split Leaf is inspired by the modern plant shopper - chic, trendy, and easy going. With clean lines and a modern aesthetic, the brand targets twenty-somethings looking to start their collections or simply learn more about plant care.
Logo and Icons
I wanted the logo to be clean and modern, while still visually exciting. I chose the Monstera plant to represent the brand as it is instantly recognizable, and thrives in many environments, making it the perfect embodiment of the brand and its intention to provide beautiful greenery to gardeners of any level.
I wanted the logo to be clean and modern, while still visually exciting. I chose the Monstera plant to represent the brand as it is instantly recognizable, and thrives in many environments, making it the perfect embodiment of the brand and its intention to provide beautiful greenery to gardeners of any level.
Website
For the shop's website I strove to create a simple, clean aesthetic that would be easy to navigate. I used repeating motifs such as the terra cotta colors and organic circles to create continuity and visual appeal. The icons help break down the navigation into visual terms, making the website easy to sort through to find the perfect new addition for the client's home.
